Msc Marketing – Luxury Management

 
KEDGE Business School, 法国

Marketing skillsets must continuously evolve and adapt to the deep -and often
contradictory- transformations of our business environment.

The MSc Marketing programme was designed with all these far-reaching trends in mind. It offers a full vision of marketing with an in-depth approach on three
specialisations: Brand Management, Luxury Management or Business Development. It enables students to be at the forefront of their chosen field of
marketing expertise and maximise their potential for future professional success
With the MSc Marketing programme, students benefit from a dual approach.
First, they benefit from a comprehensive and innovative exploration of the marketing function, extending to topics such as cultural attitudes to consumption or new strategies for promoting brand ubiquity.

Luxury Management
This option is aimed at foreign students who want to become experts in marketing applied to the luxury industry. The course is designed
to enable international students to develop the skills required to succeed in this sector: cultural dimension, consumer behaviour, brand awareness...
Incoming students learn to understand, analyse and create effective strategies for the global environment of the luxury industry

MENGJIE QIN
CHINA REGION DISTRIBUTION MANAGER, JOG SWIMWEAR, PROGRAMME: MSC MARKETING BUSINESS DEVELOPMENT, BRAND & LUXURY, CLASS 2014
“The MSc Marketing allowed me to develop great creativity, a product sensibility and solid technical
foundation in marketing, communication and management on the international scope with a specialisation in the luxury sector which allowed me to reach this niche sector. I am today the China
distribution area manager for the company JOG Swimwear. I am in charge of developing the Chinese
market and I am working closely with 5 -star spa managers to develop partnerships. My integration
into working life has been greatly facilitated by the professional dimension of the MSc. I keep excellent memories of my life in the Marseille campus and I’m still in touch with my school mates.“